1. They don’t ask. Without testimonials, it’s extremely hard to get people to buy your offer (even if it’s highly-valuable & seems like a no-brainer offer).
   
   
2. It’s Not a Priority: Collecting and using testimonials is rarely prioritized, so they often aren’t done well (or done at all) and are often thrown together with limited effectiveness right before a launch.
   
   
3. They aren’t being fully leveraged: Entrepreneurs aren’t making the most of the testimonials they already have, so they are leaving money on the table AND failing to inspire future clients to take action, too!
   
   

• All to-do tasks & trainings given instantly so you can work at your own pace, with a suggested timeline to follow and complete everything within 6 weeks or less
  
  
• Get feedback and ask questions in our Business & Strategy group so you're not left stuck at any point.
  

1. Collect Effective Testimonials from Current and Past Clients: Update your testimonials from the clients you already have

   • Ask the RIGHT questions to get high-impact Testimonials that Sell
     

   • Past Clients

   • Current Clients
     

   • Screenshots From Groups, Messages, etc

2. Let Testimonials do the Selling for You: Update & Add testimonials in key places to increase sales, trust, and inspire people to get results

   • Sales Page

   • Add 2 Key Testimonial-Based Sales Emails 

   • Social Media Posts

   • Case Studies & Other Miscellaneous Uses

3. Automate Collecting Testimonials: Create an intentional, lightweight process for collecting, organizing, and updating testimonials at the perfect time to collect them

   • Have a steady stream of high-quality testimonials coming in

   • Create an easy-to-find organization system so you always have the perfect testimonial right at your fingertips

   • Gather a stream of testimonials from each client as they get to each point in the customer journey

   • Use testimonials to update & refine sales copy so you’re resonating with ideal clients and can increase conversion as you go
     

• Have an existing offer 

• Have clients who have gotten results

• Are Committed  to implement

• Are Not afraid to ask for help

• Are Ready to uplevel your Sales & Conversion rates
  

• I’ve had several multi-six-figure launches where I leveraged testimonials along the entire sales journey to build trust and get people to buy

  • Sales psychology & messaging is my superpower. 

  • I’m best known for having written the “Founding Members Launch Script” for Stu McLaren and The Membership Experience which has generated literally millions of dollars for thousands of entrepreneurs since 2018 as they launched their very first membership. 

  • Over 10% of my course clients gave me testimonials and offered to help spread the word about my offers simply because they got results, and I knew how to ask in a way that made them WANT to see me grow. 

• I’ve personally generated over 122,000  leads for my own businesses since 2011, build at 7-figure per year business in the photography industry, and am currently helping multiple high-level entrepreneurs scale their biz in my mastermind.

• I’ve taken my love for people, story, psychology, and sales, and perfected the way to collect and use testimonials that actually convert.
  

• I’ve written over 2650 emails for my own businesses, and have learned exactly where testimonials should be used for maximum success (whether launching, during a welcome sequence, or even for onboarding or evergreen funnels). You'll get to see several examples of the actual emails I used to sell using Testimonials that you can swipe and use as well!
  

I’m committed to working with generous, highly-motivated & successful entrepreneurs who take fast action and know that investing in their own progress is the best way to move their business forward.

If this is you, I’d love to have you join. I know that you’ll find it highly valuable and I’m committed to seeing you get and use testimonials to increase your sales and conversions.

This is a short bonus training that walks you through the 2 testimonial-based emails I always send in every launch or sales funnel and how you can create them as well. 

I’ll show you examples from how I’ve used these in my own business and break down the format into a template framework so you can write them too. 

Watch me analyze and explain the psychology and purpose behind each section of Marie Forleo's CopyCure sales page.

You'll learn: 

• The purpose behind each section of her sales page (and why it works)
  
  
• The way she uses testimonials to sell for her (and to sell to multiple client avatars)
  
  
• Why over 25% of her sales page is testimonials
  

This is an in-depth 1-hour video analysis (just 30 min on 2x) PLUS a written high-level overview of each section for you to refer back to later.

This optional timeline tells you exactly what to do each week to make sure you implement what you're learning and don't just watch without implementing. 

It's perfect to hand off to your team to set up for you